Chargers-Raiders Game To Be Broadcast In 3-D

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Next week, a game between the San Diego Chargers and the Oakland Raiders will be broadcast live in 3-D to theaters in Los Angeles, New York and Boston. It is a preliminary step on what is likely a long road to any regular 3-D broadcasts of football games.

The idea is a "proof of concept," says Howard Katz, NFL senior vice president of broadcasting and media operations. "We want to demonstrate this and let people get excited about it and see what the future holds."

The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters.

I get that it's a proof of concept, but what kind of reception is the NFL expecting to receive in New York, Los Angeles, and Boston markets when the two teams featured are the not-very-good Oakland Raiders and the disappointing San Diego Chargers? Being the Thursday night game will help some, but again you're talking about a game that is going to be broadcast exclusively on the NFL Network.

I guess my concern is that in case the game doesn't do the audience numbers the league would like, I hope they don't abandon the concept altogether. The NFL is by far the best spectator sport in the world and the league' steady integration of technology is a big reason for it.

As mentioned, the week 14 matchup between the Oakland Raiders and the San Diego Chargers will be a Thursday night game presented by the NFL Network. So if you are one of the unfortunate souls without the 24/7 football channel, you have a few options: You can call your local provider and ask for NFL Network. You could also head down to a local sports bar and catch the game there.

But the best option would be to buy some tickets get yourself down to Qualcomm stadium and watch the game in person. After all, if you can't watch the game in 3-D or HD, you might as well watch the game IRL.

Link: Coming at You! NFL Looks at 3-D

November 25, 2008

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